Victoria Beckham Fashion: A luxury eCommerce experience for Victoria Beckham’s eponymous fashion label
// Introduction
Client Case Study
2018 — 2023
Tags
- Fashion
- Luxury
- eCommerce Strategy
- Shopify Theme Development
- Shopify App Development
- Re-platforming
- Ongoing Success
- Internationalisation
- UI/UX
- System Integration
Since launching in 2018 the Victoria Beckham fashion brand has developed a distinctive and modern language of clothing.
The brand has won critical acclaim alongside multiple industry awards, including Best Designer Brand and Brand of the Year at the British Fashion Awards.
// Mobile Views
— Videos
// Services & Technology
— Deliverables
Solution
Fostr replatformed Victoria Beckham from Magento to Shopify Plus in 2018 helping the luxury brand to simplify their tech stack and gain the speed and agility to maximise their direct to consumer (DTC) channel.
We then worked closely with the Victoria Beckham team on a comprehensive programme of continual improvement, supporting growth with new features and functionality including a full redesign and rebuild on Shopify OS2 in 2022.
// Desktop Views
— Video
// Flagship Luxury eCommerce Platform
— Images
Since launching in 2008 the Victoria Beckham fashion brand has developed a distinctive and modern language of clothing.
// Project Outcomes
— Results
Features
- Homepage and blog redesign and build
- Navigation restructure to accommodate new products
- Shopify Markets covering 150 countries
- Global-E integration
- Page speed performance optimisation
Deliberately designed to support the requirements of Luxury eCommerce and the Victoria Beckham brand’s long term strategy, the site features include product video, quick-buy - with UX optimised for in-app browsers, shop the show and shop the look components plus custom built pre-order and visual merchandising tools.
The site supports customers in over 150 countries, providing localised currency payment options and global shipping.
// Start A Project
— Fostr