Gymshark — Helping to grow a performance-driven activewear brand
// Introduction
Client Case Study
2016 - 2020
Tags
- Fashion
- Lifestyle
- System Integration
- Shopify App Development
- Shopify Theme Development
- Re-platforming
- Client Success Programme
- Internationalisation
- UI/UX
- eCommerce Strategy
Gymshark is a phenomenal direct to consumer (D2C) brand growth story, from startup to £280m+ annual revenues in short years.
The activewear brand has developed a fanatical fan base, engaged through social media stars, innovative products and amazing customer service.
// Mobile Views
— Videos
// Services & Technology
— Deliverables
Solution
Fostr started working with Gymshark in summer 2016, replatforming the store from Magento to Shopify Plus with full redesign and custom theme development. We continued to work closely with Gymshark via our Client Success Programme, supporting their continued growth with 13 international stores, regular redesigns, custom app development and integrations, to ensure customer ease of use, scalability and deliverability through their highly anticipated product drops, events and sales.
// Desktop Views
— Video
// Project Outcomes
— Results
Features
- Replatforming
- Design and Build
- Client Success Programme
- Shopify Plus
- Emarsys
In the 12 months following the replatforming, revenues at Gymshark increased from £12.5 to £41m. We continued to work closely with their team via our Client Success Programme, supporting their continued growth with 13 international stores, regular redesigns, custom app development and integrations, to ensure customer ease of use, scalability and deliverability through their highly anticipated product drops, events and sales.
“Fostr replatformed Gymshark from Magento to Shopify Plus and have continued to support our eCommerce operation, with design and build, custom app development and integrations. They provide a consistent level of great support and work closely with our in house IT team to ensure that our website provides the very best possible customer experience.”
Sebastian Mills, IT DIrector, Gymshark.
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