Victoria Beckham Beauty — Design & re-platforming of luxury beauty brand
// Introduction
Client Case Study
2019 - Present
- Luxury
- Beauty
- Re-platforming
- Shopify Theme Development
- Shopify App Development
- UI/UX
- eCommerce Strategy
- System Integration
- Client Success Programme
Fostr has worked with Victoria Beckham Beauty since the brand's inception in 2019
Developing their digital platform over time to mirror both the brand’s growth and the evolution of the Shopify Plus platform itself.
// Mobile Views
— Videos
// Services & Technology
— Deliverables
Solution
The sophisticated beauty stack and user experience previously built on a headless architecture was fully replicated on Shopify 2.0 in 2023.
Alongside the full-site redesign, we supported Victoria Beckham Beauty with a new fragrance collection launch which coincided with a huge media push surrounding the David Beckham documentary which aired on Netflix in October 2023.
// Desktop Views
— Video
// Project Outcomes
— Results
Features
- Bespoke and customised landing page
- Smooth Scroll through storytelling for each fragrance
- Shoppable products across the site
The completed site featured a bespoke landing page which was heavily customised with new animations and a transitional perfume bottle to create a unique and beautiful destination for all things VBB Fragrance.
The customer experience was enhanced with a Loop in “Fragrance Journey Decision Tree” experience to allow the customer to further explore the scents or option to purchase samples.
By re-platforming the site on to Shopify 2.0 the VBB were able to reduce the operational costs and time for site hosting and management.
// Start A Project
— Fostr