PUCCI — A new eCommerce experience for the Iconic Italian Fashion House
// Introduction
Client Case Study
2023 - Present
Tags
- Luxury
- Fashion
- Shopify Theme Development
- Shopify App Development
- Re-platforming
- Internationalisation
- UI/UX
- System Integration
- eCommerce Strategy
"A New Journey" is how Camille Miceli, Pucci’s Artistic Director, defines the Florentine House’s new direction.
Focusing on a modern way of thinking, living and moving, well beyond style, she has reinvented an ultra-contemporary way of dressing, deeply rooted in the history of the House of Pucci.
As part of this journey, Fostr worked closely with the PUCCI team at LVMH to launch the iconic Italian fashion house’s new DTC eCommerce experience on Shopify.
// Mobile Views
— Videos
// Services & Technology
— Deliverables
Solution
After an intensive on-site Discovery Phase in Milan, the Fostr team gained deep insights into the PUCCI brand, its customers, business operations, and the existing eCommerce platform. Subsequently, Fostr replatformed PUCCI from Farfetch to Shopify Plus.
// Desktop Views
— Video
// Project Outcomes
— Results
Features
- Elevated eCommerce experience
- Creative collaboration
- Direct to consumer
Moving from a fully managed service, business processes were adapted to Shopify and its technology ecosystem, and the new PUCCI eCommerce team was onboarded and trained.
Our design team collaborated closely with the existing creative agency to translate the brand's new creative direction into an elevated eCommerce experience that leveraged Shopify’s new theme architecture and markets functionality to deliver an easy to manage, high performing flagship eCommerce store.
// Start A Project
— Fostr