Antler — A new platform for a new era of luxury travel
// Introduction
Client Case Study
2023 - Present
Tags
- Lifestyle
- Luxury
- eCommerce Strategy
- Shopify Theme Development
- Internationalisation
- UI/UX
- Client Success Programme
- Ongoing Success
A true British heritage brand with luxury at its heart.
Having originally replatformed Antler from Magento to Shopify Plus back in 2020, Fostr worked together with the Antler team to redesign and build on Shopify 2.0. Aligning with the brand relaunch reimagining the label for a new era of luxury travel.
// Mobile Views
— Videos
// Services & Technology
— Deliverables
Solution
Our goal was to create a website that seamlessly interwove Antler’s new branding, but left them unconstrained, able to showcase a broad variety of media throughout the customer journey.
We also worked in support of a total SEO overhaul, including performance KPIs, allowing Antler to rank on par – and above – large scale wholesale partners.
Building on our augmented version of Shopify 2.0 also allowed us to unlock several innovations to boost conversion and AOV. Our custom bundle builder and low-friction upsell module helped upsell and cross-sell intuitively and without any need for dev work.
// Desktop Views
— Video
// Project Outcomes
— Results
- Custom Sets
- Redesign
- Improved SEO framework
- Elevated eCommerce experience
The Antler site also has a host of custom features with ‘custom sets’ being a favourite, giving the customer the ability to build a custom suitcase set in any combination of size and colour.
“It’s been such a pleasure working together! An amazing new era. Thank you all so much.”
- The Antler Team
// Start A Project
— Fostr