RAD Global: Bringing brand vision to life through an eCommerce experience
// Introduction
Client Case Study
2024 - Present
Tags
- Fashion
- Lifestyle
- Shopify Theme Development
- Shopify App Development
- UI/UX
- eCommerce Strategy
R.A.D® exists to rally against destruction of the mind, people and planet.
Their medium is performance, footwear and apparel. They are committed to breaking old stereotypes about sport and training being macho, intimidating or uninviting.// Mobile Views
— Videos
// Services & Technology
— Deliverables
Solution
A meeting of minds from day one, Fostr has worked closely with the RAD team to help them create a website that showcases their unique vision and incredible products. Starting the project with an on-site discovery and a series of design sprints, we collaborated throughout every stage of the design and development process.
// Desktop Views
— Video
// Project Outcomes
— Results
Features
- Bespoke “Retro Futurism”, mid-90's aesthetic
- Flexibility in sections to create unique layouts
- Micro and scroll animations
- Unique Product Page layout
While already on Shopify, their previous build was far too restrictive for R.A.D. - a brand at the forefront of innovation and new product development.
Our build, and the scope of options it provides has allowed the RAD team to ramp up their e-commerce offering without sacrificing performance or their unique aesthetic. This all comes without them having to spend large amounts of resource managing the site, allowing them to focus on their ever-expanding product range.
// Start A Project
— Fostr