Shopify Plus.
Beauty eCommerce Platform.
Fostr has been working closely with the BHG team on a range of brand projects since January 2019.
In September 2019 we launched our second Beach House Group project, ‘Florence by Mills’, Millie Bobby Brown’s clean skincare and beauty brand created specifically for Gen Z skin. Founded on the belief that true beauty comes from loving and embracing yourself, the cruelty-free and vegan-friendly range launched to a highly expectant worldwide fanbase and media interest, with products selling out within the first few hours.
Florence by Mills won the prestigious WWD Beauty in Awards Launch of the Year 2019.
01.1 — Homepage (Desktop)
01.2 — Homepage (Phone)
02 — Design Direction
03 — Product Collection Page (Desktop)
04.1 — Product Detail Pages (Phone)
04.2 — Product Detail Page (Desktop)